YouTube - The "Hidden" Gold Mine
The other day I received a call from one of my clients Tristan Garza.

Here’s how that conversation went:

“Tristan, bro Happy New Year! Are you ready to crush?”

“Dude YES! You too. I’m calling to tell you that this past year was the best year of my life and this year will be even better.”

“Why is that?” 

“My YouTube is on fire. It's the only place I focus on with my business. I never knew that YouTube was such a goldmine for small online entrepreneurs like me.”

Tristan has the Capitalist Mindset.

Not because he uses YouTube, but because he is focused on one strategy that's working for him and he continues to use it. 

He isn't short sighted jumping from platform to platform, hack to hack, trying to find the next best thing...

I'll explain more about this in a second... 

But Tristan's response is the usual response I get from clients when they start implementing some of the strategies I teach.

I've been preaching the power of YouTube for nearly a decade but many people ignore it because they feel it's too hard to get started, it's too much work and it takes too long to see results.

Most people want to take the easy way out.

Big mistake.

You see — they are too wrapped up in the "hypey" NEXT best thing that many online marketing "gurus" boast about. 

One minute it's Instagram stories, then Facebook Messenger Bots, then Funnel Hacking, then Webinars, then Crypto Currency, etc.

I'm sure you see it all over your Facebook Newsfeed.

People jumping around from niche to niche like a game of hop scotch.

Instead of sticking to one strategy and doing it well, they jump from social media to social media, online marketing tactic to tactic, trying to find the next hack to get rich quick.

I call this the "Apprentice Mindset."

Sadly, it's how many online marketers function — from the beginners to the advanced. 

And the Apprentice Mindset is the reason why online marketers are an endangered species soon to become extinct if they don't change.

I've seen so many come and go in the past 7 years since I've been in the digital marketing industry. 

From guys that were making millions of dollars a year to ones that failed on their first go at it. 

The majority of those failures can be attributed to having an Apprentice Mindset... 

Thinking every new opportunity is their chance to strike it rich when their chances of actually doing so are very small.

It's like playing the lottery every time the Powerball Jackpot hits over $100 million.

What are your chances of winning?

Imagine 175 million freshly minted one-dollar bills are being delivered to my house near Washington, D.C. 

One of those dollar bills is specially marked as the “lucky dollar bill.” You get to pick a dollar bill and if you happen to pick the lucky dollar bill, you win all the dollar bills.

A straightforward mathematical calculation using the dimensions of a dollar bill reveals it will take two semi-trailers to deliver the 175,000,000 dollar bills to my house. 

Once these arrive, they will have to be unloaded, of course, so you will have a fair chance to pick the lucky dollar bill. So, we will lay them out end to end. 

How long will that line of dollar bills go?

If we start from my house, we’ll have enough dollar bills to go all the way south to Disney World in Orlando. 

Then we’ll still have enough to go clear across the country to Disneyland! 

But even then we are not out of dollar bills, so we can go north and make it all the way to Portland, Oregon. 

Still, we have dollar bills, enough to make it all the way east to Portland, Maine. 

And fortunately, we’ll have enough to make it back to my house near DC, completing the loop.
Do we have any dollars bills left? Yes! 

We would still have enough dollar bills to go all the way around the loop a second time!

Now imagine that you walk, bike or drive for as long as you want around the double loop, and when you decide to stop, you stoop over and pick up one dollar bill. 

Your chance of selecting the lucky dollar bill is one in 175 million, the same as your chance of winning the Powerball jackpot!

This is the same thing that happens in the online marketing space. 

Some people get lucky and make a few million from one of the new get-rich-quick schemes... 

But the majority don't even make a single penny and waste nothing but massive amounts of time and money trying to get lucky.

Think of the online gurus promoting these get-rich-quick schemes like the media promoting the Powerball Jackpot, they know how to exploit the Apprentice Mindset. 

They write copy specifically for them... copy that gives them just enough hope and then pulls the rope just as they are about to reach it.

"Another one bites the dust."

Now let's look at the opposite end of the spectrum.

The ones that experience success and survive year after year are the ones that approach business in a different way.

These are the people that laugh when they see the line for a lottery ticket wrapping around the entire gas station.

These smart online business owners focus on long term strategies and assets.

They don't focus on the next get-rich-quick scheme but instead they focus on building a business.

They realize a business is a process and that it's not easy.

These business owners have — what I call — the "Capitalist Mindset."

They stick to a strategy and hit it hard. 

Even when things get tough they don't stop. 

You know the saying, "when the going gets tough, the tough get going." 

This is how they function.

They weather the storm and when there is a breakthrough they are the ones to reap the massive rewards.

The moment you shift your mindset from an Apprentice to a Capitalist one is when you'll see massive results in your business.

There are people like Tristan with the Capitalist Mindset all around you. 

From leaders at the top of Fortune 500 corporations, to bootstrapped lean startups operating out of a garage.

It starts with the right mindset (anyone can think like this), followed by the right execution.

I can't make you change your mindset but I can show you the right execution.

As Tristan stated in our phone call, YouTube is the best place to start if you want a long term successful business.

Firstly, YouTube is the largest video platform in the world with over 1 billion monthly users.

But that’s not what separates it from every social platform out there.

What separates it is the fact that it’s the second largest search engine in the world only behind Google.

If YouTube’s user base were a country, it would be the third largest in the world.
Pretty crazy, right.
Oh, and since Google owns YouTube, video content hosted on YouTube ranks well on Google. 

That means that people can come to YouTube and Google to search for a solution to a problem.

By manipulating your video content, headlines, and tags... 

You can be the one that viewers find when they are searching for that solution, if you provide a viable solution to that problem.

When prospects find you in their moment of deepest despair and discover that you provide them with the solution they've been longing for, you give them hope

Nothing is more powerful than hope...

They'll be begging for you to take their money from that moment on. 

Think about that.

It changes the dynamic of the whole game.

Earnings Disclaimer (Important: Please Read!): Nothing on this page or website is a promise or guarantee of future earnings. Success in any business entails considerable work and risk. Each individual’s success depends on his or her dedication, desire and motivation. If are unwilling to do what is required, this material is not for you.

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