Do we have any dollars bills left? Yes!
We would still have enough dollar bills to go all the way around the loop a second time!
Now imagine that you walk, bike or drive for as long as you want around the double loop, and when you decide to stop, you stoop over and pick up one dollar bill.
Your chance of selecting the lucky dollar bill is one in 175 million, the same as your chance of winning the Powerball jackpot!
This is the same thing that happens in the online marketing space.
Some people get lucky and make a few million from one of the new get-rich-quick schemes...
But the majority don't even make a single penny and waste nothing but massive amounts of time and money trying to get lucky.
Think of the online gurus promoting these get-rich-quick schemes like the media promoting the Powerball Jackpot, they know how to exploit the Apprentice Mindset.
They write copy specifically for them... copy that gives them just enough hope and then pulls the rope just as they are about to reach it.
"Another one bites the dust."
Now let's look at the opposite end of the spectrum.
The ones that experience success and survive year after year are the ones that approach business in a different way.
These are the people that laugh when they see the line for a lottery ticket wrapping around the entire gas station.
These smart online business owners focus on long term strategies and assets.
They don't focus on the next get-rich-quick scheme but instead they focus on building a business.
They realize a business is a process and that it's not easy.
These business owners have — what I call — the "Capitalist Mindset."
They stick to a strategy and hit it hard.
Even when things get tough they don't stop.
You know the saying, "when the going gets tough, the tough get going."
This is how they function.
They weather the storm and when there is a breakthrough they are the ones to reap the massive rewards.
The moment you shift your mindset from an Apprentice to a Capitalist one is when you'll see massive results in your business.
There are people like Tristan with the Capitalist Mindset all around you.
From leaders at the top of Fortune 500 corporations, to bootstrapped lean startups operating out of a garage.
It starts with the right mindset (anyone can think like this), followed by the right execution.
I can't make you change your mindset but I can show you the right execution.
As Tristan stated in our phone call, YouTube is the best place to start if you want a long term successful business.
Firstly, YouTube is the largest video platform in the world with over 1 billion monthly users.
But that’s not what separates it from every social platform out there.
Pretty crazy, right.
Oh, and since Google owns YouTube, video content hosted on YouTube ranks well on Google.
That means that people can come to YouTube and Google to search for a solution to a problem.
By manipulating your video content, headlines, and tags...
You can be the one that viewers find when they are searching for that solution, if you provide a viable solution to that problem.
When prospects find you in their moment of deepest despair and discover that you provide them with the solution they've been longing for, you give them hope.
Nothing is more powerful than hope...
They'll be begging for you to take their money from that moment on.
Think about that.
It changes the dynamic of the whole game.