YouTube Is Here To Stay
In the last few years, video has rapidly become more popular.
You’ve even seen all the social media platforms going more video.
Because of this, video marketing will continue to get more popular as well.
In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need...
All while catering to the on-the-go lifestyle they want.
Video is projected to claim more than 80% of all web traffic by 2019.
And guess who's the king of video?
Yup, you guessed right. YouTube!
So the other day, I was on the call with a client of mine.
His name is Tristan and he has been going hard on YouTube for the past few months.
He has already started to generate new leads and sales into his business.
There was one thing he said on the call that really stood out to me.
"Dude, I didn't think YouTube would be such a goldmine," he said. "I can't believe I ignored it for so many years. If I would have known how effective it is then I would have been using it."
I've been preaching this since I spoke at Digital Marketer's Traffic and Conversion Summit two years ago.
YouTube has over a billion monthly users.
But here's what makes YouTube more effective than Facebook — and every other social media platform — when it comes to growing a following.
YouTube is a search engine.
In fact, it's the second largest search engine in the world, right after its parent Google.
This means the viewers that find your content are actively searching for solutions to their problems.
Read that again...
“Actively searching for solutions to their problems.”
This is a game-changer!
It’s why YouTube traffic is the warmest of all traffic sources.
Warm traffic is the best type of traffic you can get to your website.
Let me explain how it works...
John Doe goes onto YouTube to search for a solution to a problem.
He finds a list of videos that YouTube recommends as being that solution.
He chooses a video and receives that answer he’s been looking for.
From that moment on, the problem solver (person on the channel) is viewed as a “hero”.
You see - YouTube allows you to become the hero BEFORE you ever make any type of offer to your prospect, whether it be free or paid.
This allows you to build a sincere relationship with your prospects.
They’ll also now assume that you have the answers to all their problems relating to that subject.
One last point then I’ll move on...
When you post on most social media platforms, your reach for the posts usually dies within the first few hours or days.
YouTube works the opposite way...
Because YouTube is a search engine, its content is archived.
Meaning that video you post today is discoverable months and even years from now.
I still have videos I posted years ago that continue to get thousands of views, subscribers, leads, and sales on autopilot.