Ok — this is big… If you aren’t marketing on YouTube… it’s time for you to take another look. And… if you’re already on YouTube you need to know about this. But first, let me explain the problem.
YouTube Marketing The Old WayOk, it’s not old school yet. In fact, most people don’t know about this new feature I’m going to share with you today. Here’s the thing… 60% of video views on the YouTube platform are mobile. This is a BIG problem for those of us generating leads and sales from YouTube. Here’s why… The old way to get clicks from YouTube was to add something called an ANNOTATION to your video. An Annotation is just a call-to-action box that lays over the top of the video. These annotations were discontinued by YouTube on May 2, 2017.
YouTube Marketing… The New School WayEnter YouTube Cards. YouTube cards were a huge development because it allows you to send traffic from mobile YouTube videos to your website… … and the majority of YouTube’s traffic now is from mobile user. Take a look at some of our analytics: This means that by simply installing the YouTube Cards to your videos, you can essentially TRIPLE your traffic, leads, and sales from YouTube. These features have had a MASSIVE effect on our channel ILoveBasketballTv, as 69% (including tablet) of the views are from mobile (found in your YouTube analytics dashboard) it has helped us double our business.
What Do They Look Like?Here’s an example with the new card applied: And we helped Digital Marketer start using YouTube Cards on their videos as you can see below: YouTube Cards inform viewers about:
- Other videos on your channel
- They’re installed on a per video basis (you’ll have to add them to each individual video).
- You provide the destination URL, customized image, title, and call-to-action text.
- They’re rendered on desktop and mobile devices
- You can edit them at any time.
5 Types Of YouTube Cards:
1.) Video or playlist card: links to any other public YouTube video or playlist which can be of interest to the viewer of the current video. 2.) Channel: links to other people’s channels. This is best for when collaborating with other creators. 3.) Donation: here you can feature a non-profit of your choice. 4.) Poll: this card lets your fans vote on certain topics. 5.) Link: link directly to your associated website from a card. This is by far the most important one for an online business and I am going to show you how to set them up for your channel.
So, how do I set up the new YouTube Cards?
Sign into to your YouTube Video Manager, and click on ‘Edit’ for the video you want to add a Card to. Click on the ‘Cards’ button in the top navigation bar, click ‘Add Card’ Click on “Link” card to open up the creation window for the Card type you want to add. Enter a valid URL applicable to that Card type Enter a valid URL applicable to that Card type. Now proceed to edit your card. Your Cards are now ready to start generating leads and sales from mobile!